SEO is important to your online marketing campaign. Unfortunately, there’s so much advice you hear from every direction these days that separating what’s right from what’s not is never easy.
If you are doing any of the following things when it comes to SEO, then you need to stop right now.
Too much stuffing of keywords
You might have heard that SEO is all about keywords. But when an article is overstuffed with a specific keyword, it starts to look spammy. Obviously, you’ll need to focus on specific keywords when writing a piece of content, but it’s important that you stick to the keyword density rule and insert the keyword naturally in the article.
If you don’t know how to go about this, let a reputable SEO company in Ottawa can help you.
Failure to focus your content on a keyword
This mistake is just as bad as overusing a keyword. An article that does not focus on a keyword loses its relevancy. Keep in mind that major search engines are focused on serving up the most relevant results within the shortest time possible. Therefore, you need to develop content that’s highly targeted if you want to rank high.
Making excessive grammatical and spelling errors
Ever stumbled upon an article on the web that was simply a nightmare to read due to grammatical errors? Unfortunately, there’s too much of such content on the Internet. Low-quality content quickly turns off users and makes them leave the page. Because user experience is vital to your search ranking, you end up ranking lower when visitors don’t want to spend time on your site.
SEO plays a big role in your online marketing efforts, so you need to make sure yours is top-notch. By avoiding some common SEO mistakes, you can increase your chances of gaining higher rankings.