In this age of technology, you need digital marketing to help your business compete in the dog-eat-dog world out there. Whether you have a small, medium, or large-scale dental business, here are some of the things you clinic might need from digital marketing.
A Good Website Design
According to a survey conducted by Adobe, 38 percent of people will stop visiting or looking at your site due to poor or unattractive layout and/or content. Yikes! So if you don’t want to lose your customers before they even get a chance to look at your current promotions and service rates, hire a professional website designer to fix your dental website design. Otherwise, you might be losing more potential clients, even loyal, existing ones, to your competitors because your website design sucks.
Good Lead Generation Tactics
Based on research, about 93 percent of B2B purchasing processes starts with online search. Yes, that’s right. Before your customers or potential business partners contact you via email or phone, they search for you first online. That’s why it’s important to roll out lead generation tactics in the form of good content to continuously keep your online visitors informed about your business and promotions.
Social Media Presence and Engagement
It’s not enough that you have a website. You need to have social media accounts for your dental clinic too. But make sure that your Facebook, Twitter, and Instagram accounts are active and you consistently try to engage your customers in conversation. Otherwise, you’re not being, well, social.
If you don’t want to be left out, consider hiring professionals to handle your digital marketing activities. Otherwise, you would lose half your customers because they can’t find you online.