The success of your business website largely depends on the amount of traffic it generates. The higher the value it provides, the more highly it will be ranked on search engines like Google. Through website optimization, you will be able to show search engines just how value-laden your website is.
You also have to take into account rival websites that are also trying to rank above you. To increase your chances of outranking them, here are the essential steps you need to take.
1. Use the right keywords
A Salt Lake City SEO consultant, SEO Werkz advises clients to think of keywords that potential customers would use to find their online site. Consultants can also do keyword research to determine the different words or phrases that are relevant to their clients’ business or industry. Using these keywords properly in context on the website will then make search engines deem the site valuable, and consequently boost its ranking.
2. Put names or titles on your page
If possible, use keywords as page names or titles. This will not only organize your website but also help search engines like Google find your online business easier.
3. Continue using meta tags
Admittedly, keyword tags are no longer used by Google for ranking purposes. Meta tags, however, can nudge online visitors for click-throughs, which increase your traffic.
4. Create and submit sitemaps for ranking
Google can search and index websites much faster if they have sitemaps. It’s also advisable to develop and submit two versions namely, HTML and XML. Just make sure to finish the HTML first before XML.
5. Test the changes and measure its success
You will need to use a web analytics software and a spreadsheet program to record the changes you’ve made to your website and see if they are getting the desired results. Generally, you test the effectiveness of your keywords based on the search engine rank and amount of online visitors’ traffic.
6. Adapt to search engine algorithm changes
Google has changed its search algorithms several times. It’s also safe to assume that it will continue to do so in the foreseeable future. If you want to continue ranking, make sure that your site is optimized based on the current algorithm. If not, you can update your site’s optimization to make it rank first in the search results.
Optimizing a site will make it rank higher in search engine results pages. The first thing you need to do is to use the right keywords on your site. Also, naming or giving titles to your pages also helps a lot. And while meta tags no longer figure in Google ranking, they can encourage click-throughs that can lead to more visitors.
Next, use sitemaps to make it easier and faster for search engines to index your site. Don’t forget to keep a record of the changes you’ve made and monitor how your website is doing.
Lastly, adapt to the latest search engine algorithms to keep your website optimized and give it a competitive edge online.