Small businesses may be slow in adapting to the latest digital marketing trends given the responsibilities of a small business owner, but they will get there eventually. Some have other important things in mind than the digital marketing aspect of their business, and let’s not blame them. It’s obvious that they lack an in-house marketing team that can spur their business on towards an up-to-date marketing strategy.
Strategies like local Denver PPC management, social media advertising, and local niche influencers are important. All of these can put your small local business on the map. Ask the help of a digital marketing agency if you want to adopt these strategies:
Increase Marketing Spending
In spite of what you may expect, you can still catch up to the latest technologies and trends by investing more into marketing. One survey found that 30% of surveyed businesses plan to spend $25,000 or more in marketing. More than half of the respondents also expressed plans to expand their marketing budget.
Now, marketing in general also includes traditional media. The local businesses in the survey, however, specified to spend more on digital marketing. They also expressed plans for increased spending on social media marketing, email marketing, PPC, mobile marketing, and their local website or listings.
Produce Quality Local Content
You can spend more in the same areas, or you can consider investing more in local content marketing. Content continues to be an integral part of digital marketing since it is a factor in organic search ranking. Delivering high-quality localized content can also attract links, mentions, and shares that can all expose your business to more consumers.
Besides delivering quality localized content, you can also prioritize mobile marketing. Many consumers use their mobile devices to search and go online nowadays. Mobile use also tends to be localized. You can retain even more consumers when you have a website optimized for mobile users.
Going digital is something you shouldn’t delay. Even if your business is small, you can outsource and let a professional third party do the job for you.