Your brand identity is among your business’ most crucial assets. It isn’t just your slogan or logo, but the complete experience of your customers. It is in your promise to your customers, your business personality, values, and how you take care and deliver services to your customers. Effective branding would give your business a personality that’s relevant to your target market.
Branding Done Right
Your brand must convey to customers what exactly they could expect from you, and if you deliver on all your promises, your customers will be loyal to your brand. But having a great brand identity would likewise attract new customers if you manage to make your brand distinct from similar competitors, adds Voodoo Creative, a branding design specialist from a top advertising agency in Melbourne. This is especially vital if you’re in a fast-moving or hyper-competitive market where differentiating yourself is more challenging, and you have to rely on product features significantly.
The power of effective branding is such that it could propel a product or company above all the others to become something that’s remarkable and memorable. For instance, when someone says MP3 player, you automatically think of the iPod, the same goes for a copying machine, Xerox would no doubt come to mind.
Before developing your brand identity, you need to have a clear understanding of your business’ core values, your mission, and how you could differentiate your business from your competitors. Likewise, you should ensure that what your brand wants to communicate to your target market and your offers perfectly matches what you could deliver and what your target market wants. For example, it’s useless to develop a luxury brand if you’re targeting a target market that’s looking for value for money or a brand that promotes excellent customer service but don’t have competent staff to deliver.
Top Things to Consider
Your marketing efforts should emphasise and connect with your brand values. If you’re offering a range of services, you must make sure that your services fit together within a marketing strategy that would make sense to customers. If you manage to communicate your brand to your target customers, this will spread goodwill and confidence; a badge of trust if you will, that would differentiate you from the competition and provide that enduring competitive edge.