There’s never been the best time to manage your online reputation than now. A growing number of entrepreneurs realize the importance of local SEO for SMB (small and medium-sized businesses).
Keep in mind that it can only take a few hours for a terrible incident to go viral and affect your business. So before it happens, here are a few ways to improve your online reputation, as shared by industry expert CreativoMedia.
1. Know your reputation as a brand.
The first step that you need to take is to understand what’s being said about your company or your brand. You need to be aware of the status of your brand with your consumers and what they’re saying about you. Once you have an idea about what’s going on, then you can start planning the next steps.
2. Don’t give up right away when you read negative feedback.
If you see negative write-ups or comments about your brand, it’s best to create strategies on how to mitigate it instead of retaliating.
Keep in mind that you’ll never have full control of everyone’s opinion, so it’s important that respond in a way that calculated manner and create strategies on how to work on it. Another way of repairing the damage is by utilizing search engines to your advantage.
You may aggressively publish fresh new content about your brand together with positive reviews and testimonials that’ll help you take control of the top 10 results on various search engines.
3. Build relationships with your target audience.
It’s always important to keep your audience engaged at all times. Keep in mind that online reputation management mainly revolves around how people perceive your brand. You could try to create a brand that people will love and will be able to overcome any bad publicity.
These steps will you build a stronger online reputation for your brand. It’s always advisable to work with a company who are experts on marketing services so you’ll get the support that you need.