Are you looking to improve your website? One of the ways to do so is to boost the efficiency and conversion rate of your landing pages. The latter provides you with multiple opportunities to target audiences that are on a particular part of the purchasing funnel. Doing so allows you to further ease them into buying your products and services.
With that said, an expert on web design services in Boston cites the following ways on how you can improve your landing pages.
Navigation and Bullet Points
An easy-to-navigate page allows visitors, whether first-timers or returnees, makes it easier for them to find what they’re looking for. Doing so enables them to spend less time browsing and more time getting information they need or products they are ready to purchase. Make the site simple, improve the use of white space, and highlight specific details that are the focus of that particular landing page.
Simplify the content of the landing page by using bullet points; people have shorter attention spans, meaning you have to deliver your point quickly and within the first few seconds. To do so, use points instead of full paragraphs. Integrate the 5-second rule when attracting and drawing visitors to browse more of your pages.
Mix of Complementary Colors
Colors are important to the success of your landing pages, identify the combinations that complement and contrast each other to highlight individual pieces of content. Doing so enables you to grab their attention and funnel them further into your other pages.
Images and Videos
These two types are the most effective content types; they are dynamic and provide viewers with all the information they may need or want to share with others. You can also add more details within a shorter video or infographics compared to describing them piece by piece with a full-length article.
These are only a handful of the strategies you can implement to improve the efficiency and conversion rate of your landing pages. Doing so provides you with a lasting competitive advantage in a tough industry.