Search Engine Optimisation is an ever-shifting trade. What worked for you a couple of years or even months, ago may not work for you now. With how fast search algorithms are evolving, SEO resellers like SEOServices.com.au are constantly innovating to keep up.
There are, however, a few tried-and-true techniques that are here to stay.
User-friendly White Hat SEO
White hat SEO isn’t just about doing what isn’t illegal. It’s also about doing putting your audience’s needs first. Before embarking on any link-building campaign, first ensure that your website is worthy of the backlinks you put into it. Having helpful, quality content naturally pushes your site up the ranks.
On-Page SEO is Powerful and Unavoidable
As a webmaster, you have total control over your website’s structure, content, appearance, design and loading speeds. These are the first SEO parameters you should look into before moving on to anything else.
Since search engine algorithms are all about presenting the best results to the user, they will always analyse your content before ranking it. Stuffing your site with high-quality backlinks might help your rank now but bots are constantly getting better at differentiating actual useful content from ‘stuffed’ content.
Always Look Natural
Google’s webmaster guidelines dictate that any efforts to rank your websites should be natural. You should never try to overtly manipulate the search engine. Doing so could lead to your webpage getting blacklisted by Google’s algorithm.
Overall, the most important thing you need to know about SEO is to be natural and design for the user. Search engines are programmed to look for the most useful pages on the web. If your page to pop up, the best way to do this is to prioritise your consumer’s needs.