Memes: A High-Risk, High-Reward Marketing Strategy

A pair of women reacting to something displayed on their phone

These days, it is difficult to imagine life without the influence of Facebook, Instagram and Twitter. These social networking sites have become a huge part of our lives, as they make it easy to stay connected with your friends and family.

According to Viper Online Marketing, 1 in 4 people worldwide use social media, and people spend 1 in 6 minutes on social networking sites. On such sites, sharing content is quick and easy. With just a few clicks, you can easily re-post something you find interesting.

Recently, memes have started to take over social media. They are funny and easy to read. Memes can even function as a commentary on recent events. For people who are always on the move, memes are a convenient way to keep updated in an entertaining way.

A Different Kind of Trendsetter

Since memes are viral in nature, they are great for marketing campaigns. Trendy and shareable memes can reach a wide audience. Take, for example, the dress that sparked debates on social media and became a meme. Due to its popularity, various brands created clever campaigns referencing the meme. These campaigns, in turn, became popular on Twitter. This strategy helps brands connect with their target market.

Despite their popularity, memes as advertisements can still produce embarrassing results. Businesses with a serious reputation may suffer from using memes. Those known for their high-end reputation may also want to consider a different marketing strategy. Memes, after all, are popular due to their mass appeal, and there is the risk that customers might see these advertisements as weak attempts to seem more relevant.

Should You Take the Risk?

While memes are fun, they do not guarantee successful marketing. Memes as marketing campaigns require the ability to predict trends and reactions. Successful memes show your audience how relatable you are, and how willing you are to engage with them. Although memes can be a double-edged sword, for some companies, this is a risk worth taking.