The Most Important e-Commerce Facts You Should Know

Woman browsing clothes online

E-commerce is slowly gaining popularity in the past few years. It’s also the same reason most companies prefer integrating e-commerce web development into their business.

However, it’s not as easy as it looks. Online Philippines Corp. shares some of the most interesting facts about e-commerce that you’re probably unaware of.

1. Most people do thorough research before buying

Data shows that at least 81 percent of consumers research online before buying any merchandise online or offline. It only means that most consumers are using all the tools that are available to know more about the products that they’re planning to buy.

2. Mobile shopping is the next best thing

A growing number of people is now using their mobile phones to buy online. More than 67% of consumers tend to purchase items on their mobile devices instead of doing it on their laptops or any other system. Since almost all people are now using smartphones across the world, online shopping has become even more accessible to almost all consumers.

3. Three’s a charm

An average consumer who shops online often look at the same platform at least three times before buying the product. Doing so gives them a chance to think about the item that they’ll buy a lot better than buying it outright.

4. Growing demand from gift shoppers

Online shopping has slowly become the main source of inspiration for an average gift shopper. Since most items are readily available online, it’s much easier for shoppers to look for a certain gift for their loved ones.

As e-commerce grows in popularity for each passing year, it’s important to understand and use it to your advantage. It’s always best to work with a company who knows a lot about digital marketing and how you can use it to jumpstart your business.