There are advantages to having a brick-and-mortar store in Salt Lake City. Some, however, focus on e-commerce sites because research tells them there’s more money in it. There are those who want to be sure, so they have both a physical store in Utah and an online store available internationally. Your preference depends on your industry and on where your customers are more active.
Regardless of the type of store, you have, however, you need these:
An Eye-catching Design
When you have a website for your online store, Red Rider Creative notes that the graphic design plays a huge role in encouraging customers to look around. You cannot give them boring graphics, and you definitely cannot use low-resolution images. Though these are not major concerns when you have a physical store, you still need to have a good layout for the shop. And the store-front design is what draws people in.
A Memorable Logo
You want to associate your brand with an image or name that is easy to remember and evokes pleasant memories. The company logo should use the colors that trigger the emotions you want. Red, for instance, is prevalent in restaurants because it is correlated with appetite. Green, on the other hand, makes your product seem healthier. Whether you have a physical or online store, a logo is the first thing customers notice from your brand, so make it count.
Good Customer Service
You train staff to be polite to customers in your brick-and-mortar store. You want them to be able to answer any inquiries and act on store problems without hesitation. In the online world, your customer representatives should know how to respond to questions and comments in a polite manner. It’s easy for people to write negative reviews about you if they feel like they were not treated fairly, so be careful.
Some elements of business do not change whether you’re online or offline. As long as you get these things under control, your business has a higher chance of success.