Two Fatal Digital Marketing Flaws to Avoid

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Most digital marketers toss away more than 20 percent of their marketing budgets on ego-serving digital marketing campaigns, without considering the real ROI. Without an accurate understanding of who your target is and what attracts them to your product or service, an expensive Google Ad won’t yield any results. SWELL, a digital marketing agency in Michigan, wants you to study these two mistakes, identify which ones you’re making and eliminate them for good!

1. Not having a clear target group

Even with the right target group in mind, where digital marketing channels are getting noisier by the day, it takes investment and effort to cut through this noise and have your brand noticed. Worse still, when you don’t have a clear target market, you end up promoting your services and products to the wrong audience, missing the mark and the losses that follow are inevitable.

To yield favorable results, when planning on digital marketing, you must first define your target market. When determining who your target market is, define the audience on behaviors rather than just personal descriptions; you must be very specific.

Use cookies and tracking pixels to see who visits your site and joins your email list. An experienced digital marketer will look beyond the target groups gender, age, education and topic interest; they will analyze relevant life events and layer on purchase intent.

2. Using Social Media to Sell

Many organizations that have in the past relied on traditional marketing are struggling to use social media to sell (it’s a big NO NO).

Why is this a wrong approach?

The answer is very simple. Following exposure to many competing products right at their fingertips, consumers now have more power to purchase or otherwise. A consumer will ignore poorly curtailed messages faster than a moody teenager ignores a request from his parent to pull his pants up!

Consumers want brands that engage them

As a business person, you must look beyond making profits from your customers. Consumers now want brands that can engage them; brands that they can relate to. Your agenda on social media should be to develop a following then translate this into conversations. Use the info you get to gauge your client's fears, likes, and goals then curtail your products or services accordingly.

Knowing these two mistakes will help you use social media to make great impressions on your audience and after that translate the good relationships to sales. For both existing businesses and start-ups, social media marketing when done right will rapidly propel your business forward.