In digital marketing, creating good content is vital. Even if you have content writers who produce compelling stories for your website, errors like typos, misspelling and poor grammar can affect your credibility to potential consumers.
For this reason, it is important to proofread your website content before publishing any piece. You can do a quick run-through over a product description to check if the spelling is right or go over a blog post to see if punctuations are correct.
Building a Good Reputation
The content of your website creates a first impression for your business. In fact, a BBC report states that people leave a site the moment they spot spelling errors. Users click away because they think a site may be fraudulent.
Despite proofing and editing software, a typo may still slip into your article or autocorrect may insert an inappropriate word.
Apart from building a creative and efficient website, it is also important to have relevant and factual content. Fortunately, web and graphic design services like Kudosstudio.com.au offer proofreading as part of their services, ensuring accuracy for your site.
It is also worth noting that producing compelling stories is not the only way to communicate with your consumers. Business.go.au emphasizes that your content should be less about selling and more about listening to your target audience.
Don’t Commit these Errors
Be aware of the common grammar mistakes; some writers can mix up “affect” with “effect” as well as homonyms such as “who’s vs. whose” and “further vs. farther”. Having a cheat sheet for reference will be helpful.
Even though there is no certain formula for perfect proofreading, there are different ways you can spot errors in your work.
One of them is letting your article rest for a couple of hours or days and re-reading it with fresh eyes. This will help you see what you’ve written rather than remember the exact paper you meant to write.
Read your article several times and focus on one problem at a time – from sentences to punctuations. Aside from that, it is necessary to double-check facts, figures and proper names to make sure they are accurate.
Proofreading is an essential process for producing great content. This will contribute establishing your customers’ trust and building a good reputation for your business.