Content is king, that’s for sure. However, there is a different side of marketing that is taking the digital world by storm: video. Through moving graphics and images, marketers can deliver their message in a visually appealing way, capturing the attention of audiences everywhere. If you are an entrepreneur looking to advance your marketing strategy, here are three reasons why video marketing should be a part of it.
Builds Trust and Relationship
Videos make consumers think and react. If you published an educational video about cats, for example, you are most likely to gain the attention of cat lovers who will share the video with their friends and followers. By being the source of that video, you can build a relationship with different audiences, making you a credible resource of educational cat videos.
Boosts Sales and Conversions
According to research, 74 percent of consumers purchased a product after seeing it in an explained video. In a short period, videos can demonstrate a product’s purpose and benefits, making audiences react—and act—on what they have seen. Timing, however, is the key to this strategy. A company that specializes in corporate video production in Utah says that a product video must only be one to two minutes long. Go beyond that, and you risk losing the attention of your audiences.
Appeals to Mobile Users
People watch videos on the go, and they do it mostly on their mobile phones. Google reports that smartphone users are more likely to feel a sense of connection with brands that show video content via mobile devices. Other than giving them a one-of-a-kind visual experience, video also makes information dissemination much easier for people on the move.
Compared to text and images, videos require a bigger amount of effort in terms of production and publication, but the benefits they reap for businesses is greater than well. Include video marketing in your strategy, and you’re sure to win the hearts of consumers everywhere.