An Expert Guide to Choosing the Best Website Platform for SEO

Man using a computer

A website is your business’s storefront in the digital world. Since it is often the first point of contact between you and your customers, it should be user-friendly and concise, and should have an informative layout. One of the critical decisions you need to make when creating a website is the platform to be used for building your site.

There are many website platforms to select from, but their SEO-friendliness differs.  Your SEO company in Sarasota should be able to guide you on the ideal platform to choose depending on your budget, customization needs, coding level, and intended use of your site. Here are some of the most SEO-friendly web platforms.

WordPress

This platform creates a clean and polished look ideal for making an excellent first impression on clients. WordPress is one of the most SEO-friendly platforms for both beginner and advanced business websites. This is because it has a range of SEO tools including meta descriptions, page titles, and sitemaps which you can customize for your site. It is an ideal platform for sites that rely heavily on blogging for SEO.

Drupal

This is a bit more advanced compared to WordPress, and incorporates web statistics and analytics in addition to meta titles, descriptions and sitemaps. Drupal also enables direct communication with search engines through XML sitemap modules, making it easier for them to crawl and index your site.

Joomla

This is the preferred choice for sites with powerful web applications and multiple functionalities. Sites built on Joomla are easy to edit, fast, and feature designs which ensure your data’s integrity. Joomla has a versatile infrastructure and is very secure. This platform also has basic SEO functionality including meta descriptions, tags, and keywords.

PHP is also an SEO-friendly platform. Websites designed using PHP are durable and can handle a high amount of web traffic. Though some of these platforms are free, you might need to pay for some extra features to optimize their functioning.