Social Media is the hottest Internet marketing opportunity today. Although many companies have dabbled in the social media arena, few have had successful social media campaigns or understand the intricacies of "going viral online". Choosing the right social media campaigns will drive relevant traffic to your website which generates leads and sales.

Through tools like LinkedIn, Twitter, Facebook, niche blogs and other web service providers, companies are able to generate conversations with their target market that lead to an increase in website traffic, brand recognition and actual sales.

Social Media Marketing (SMM) is characterized by communities that allow users to do many or all of the following:

• Create profiles/accounts

• Grow a network of colleagues/friends

• Collaborate with other community members

• Submit, Vote, Tag and Comment on content

The 'media' in social media refers to the platform as well as the content. For example:

• Blog Marketing

• Social Networks (Facebook, LinkedIn, Twitter)

• Social answers and collaboration sites (Wiki, Yahoo Answers)

• Social News

• Bookmark sites

• Forums

• Discussion threads

• Images

• Audio

• Video presentations

With the plethora of social media options, Gale Web Marketing ensures that you engage in the right channels with the right content. From social media monitoring for conversation tracking to the management of your social content promotions, Gale Web Marketing is capable of helping your company navigate the ever-changing online social media network. We help your company improve customer relationships and increase sales.

Social media is just one tool in the internet marketers’ toolkit. Its use should be carefully considered in the scope of an overall online campaign. Each media’s individual strengths and weaknesses should be analyzed  for your companies objectives. Social Media Marketing requires specific understanding and expertise. Used improperly, social media can lead to a reputation management fiasco, or your content may go virtually unnoticed.

Reputation Management:

The increased visibility of negative comments is directly related to the impact of social media sites, forums and customer review sites. Consumers turn to sites such as these to publicly address problems, but some unscrupulous competitors may use them to actively engage in a program of ‘anti-marketing,’ effectively smearing the reputations of their competitors.

Has your company been the victim of some bad online press?  Are negative comments about your company ranking high in the search results for your business name?  Gale Web Marketing can help you address those negative allegations.  At some point your company will have to contend with some negative comments about your business.  It is inevitable!  People who search for your company, products or services on the internet, will inevitably see them, and may be influenced by them.  

Usually there is something that can be done to help. Gale Web Marketing assists companies to:

• Develop pre-emptive and quick response strategies and tactics for dealing with  negative comments.
  
  

• Have negative mentions/links either removed or ‘bumped down’ in the search results using our Single Search Engine Page Service.

If you find your company has a reputation issue, contact us immediately.

Get started now by calling 1-800-736-1036 or send us an email.  We offer face-to-face meetings if you are located within the Greater St. Louis area.

• 255 million - estimated active websites (non-parked URL's)

• 2 billion - Worldwide Internet users

• 267 million – North America Internet users

• 152 million – number of blogs on the Internet

• 100 million – users on LinkedIn

• 175 million – people on Twitter

• 25 billion – number of sent Tweets on Twitter

• 100 million – new accounts added on Twitter

• 600 million – people on Facebook

• 250 million – new people on Facebook in 2010

• 30 billion – pieces of content (links, notes, photos, etc.) shared on Facebook per month

• 20 million – the number of Facebook apps installed each day