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Through tools like LinkedIn, Twitter, Facebook, niche blogs and other web service providers, companies are able to generate conversations with their target market that lead to an increase in website traffic, brand recognition and actual sales.
Social Media Marketing (SMM) is characterized by communities that allow users to do many or all of the following:
The 'media' in social media refers to the platform as well as the content. For example:
With the plethora of social media options, Gale Web Marketing ensures that you engage in the right channels with the right content. From social media monitoring for conversation tracking to the management of your social content promotions, Gale Web Marketing is capable of helping your company navigate the ever-changing online social media network. We help your company improve customer relationships and increase sales.
Social media is just one tool in the internet marketers’ toolkit. Its use should be carefully considered in the scope of an overall online campaign. Each media’s individual strengths and weaknesses should be analyzed for your companies objectives. Social Media Marketing requires specific understanding and expertise. Used improperly, social media can lead to a reputation management fiasco, or your content may go virtually unnoticed.
The increased visibility of negative comments is directly related to the impact of social media sites, forums and customer review sites. Consumers turn to sites such as these to publicly address problems, but some unscrupulous competitors may use them to actively engage in a program of ‘anti-marketing,’ effectively smearing the reputations of their competitors.
Has your company been the victim of some bad online press? Are negative comments about your company ranking high in the search results for your business name? Gale Web Marketing can help you address those negative allegations. At some point your company will have to contend with some negative comments about your business. It is inevitable! People who search for your company, products or services on the internet, will inevitably see them, and may be influenced by them.
Usually there is something that can be done to help. Gale Web Marketing assists companies to:
If you find your company has a reputation issue, contact us immediately.
Get started now by calling 1-800-736-1036 or
send us an email.
face-to-face meetings if you are located within the Greater St. Louis
|Gale Web Marketing, 5720 N. Belt West, Suite
20-172, Belleville, IL 62226
1-800-736-1036 - Skype: DrNeilGale
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