If you have a business today, you need to have a website. And if you’re building one, you need to create a good domain name. Even if you’re working with a website design team in Utah, SEO Werkz and other experts say that you need to know how to create a good domain name yourself. Here are some tips you can try:
Good domain names are short and easy to type
If your domain name is long or difficult to spell, you’ll end up losing more customers. Good domain names are not just short and concise, they are also important to remember and type. Don’t try to be cute either. It’s better to use “you” instead of simply “u.” The easier it is for your customers to find your website, the better it is for your business.
As much as possible, don’t use hyphens and numbers on your domain name, unless it’s part of your brand name. The best example would be 3M. The number 3 is part of their brand name and logo so when people search for their website, even if they type “3M” the website easily pops up in the search pages.
Research, research, research
Even if you’ve already decided on a domain name, it might already be taken or at least some variations of it might already be in use. If you use a domain name that sounds like an already existing one, it might confuse your customers. Come up with a long list of potential domain names and test them.
The name of your domain acts as an extension of your brand. Make sure you give enough time and attention to find the right one for you. If you’re not sure how to go about it, you can always consult your web design company for more tips.