Being a real estate agent is perhaps one of the most lucrative careers you will ever find. Even when the housing market is not in top shape, you can still earn a decent income selling property.
Here are some tips to make you a better real estate agent, whether you’re doing this full-time or part-time, and whether you’re new to the job or have been doing it for several years.
Partner with Other Agents to Avoid Turning Down Clients
Half of something is better than nothing. So, if you have clients you aren’t keen on, or clients who are offering too low a price, you can recommend other agents who would be willing to co-represent with you. This is also a powerful recourse to losing your clients to a bigger and more established competitor.
Use SEO to Get More Leads
You probably have a website already where you have listings because if not, you are seriously missing out on a lot of opportunities. But, instead of relying solely on your website, give it a little boost with SEO. Be sure to hire an agency that offers SEO for real estate in the Denver area, as specific SEO is more effective. The stronger your SEO, the higher your ranking on searches, the higher the possibility of generating interest.
Use the Media and a Publicist
Pay a publicist who is well-connected with media. The purpose is to improve your image. A publicist who knows what they’re doing can make you look like an authority in real estate. The connections can spread the word and make it more believable. This gives you more exposure to possible clients.
Keep Hosting Open Houses
This is especially effective when business is slow. Open houses don’t really cost anything, and you get a chance to become familiar with the neighborhood and even the people in it who may visit your open house. If you’re a new real estate agent, holding lots of open houses gives you a chance to practice your craft, meet people, and become better at the job.
Whether you’re new to this or have been in the business for quite a while, there’s always room for improvement and increased opportunities. Just keep your eyes and ears open for those chances to be a better agent.