When you write any type of content for your website, you hope that it reaches your target audience. To make sure that your content does so, it should be optimized properly for search engines. There are certain ways you can follow to create SEO-friendly content:
Interesting and informative content
While you can create informative and interesting content on your own, it is advisable to hire a Denver SEO service provider who’s qualified to help you generate search engine friendly content. If your content is just full of keywords and not unique, then search engines will only penalize your site. Moreover, your visitors will avoid your website. Make sure that your content is unique, original, and reflects your company’s products or services. This will help you get the top-most rankings from all major search engines.
Appealing headings and good links
Captivating sub headings and headings will help attract your visitor’s attention and compel them to stay on your website. If the headings and sub headings contain relevant keywords, then this gets more weight. Headings also make content easy to read. Potential clients who like your content will share it on social media, thus giving more exposure to your website. It is also necessary to link the website with some good authority websites to give a positive impact.
Article length and keywords
Google and other search engines love long articles, but it is important to keep the attention span of your readers in mind. Learn to strike a balance between the content and the length of the article. Minimum length of the article should be 300 words, but there is no maximum limit — although 800 words should be ideal. Research the keywords well before you start writing. These should be strategically placed in the article, but don’t overdo it. The keyword density is also vital.
There are other factors such as posting images and videos, which will help optimize your website and make it SEO friendly. Make sure to give the reader the option of sharing your articles on various social media platforms. Hiring an SEO company will help you achieve the desired results.