Having a website with fully optimized content and design plays an essential role in the overall run of your search engine optimization (SEO) campaign. Along with off-page initiatives, SEO experts SEO Werkz explains that the on-page elements in your website have the power to strengthen the relevance and visibility of your site to users and search engine results.
Many businesses have heard enough about metadata and keywords, but on-page doesn’t only revolve on these elements. There are other practices you have to consider to create a fully optimized website. Here are a few strategies you may want to try.
Improve Page Loading Speed
The page loading speed could affect how visitors respond to your site. It improves your visitors’ experience as well as offer easy navigation to them. This is also a great way to increase viewer’s retention towards your site. One good way to speed up your site is to simplify the layout of your website. You could also use compressed images to make the design flow smoothly.
Make It Mobile-Responsive
In 2015, Google launched an algorithm update which penalizes sites that are not mobile-friendly. According to an SEO company in Salt Lake City, this is mainly because of the spike in popularity of smartphones and other mobile devices. If you want Google to favor your website more and rank higher on searches, start working on improving its responsiveness across all devices.
Install Social Sharing Buttons
Adding social media sharing buttons could widen your reach. These could generate shares and likes on your page which is a great way to get people to notice and find you. Make these buttons visible so users could be encouraged to take action.
To strengthen and support your off-page efforts, you have to ensure that your website is fully optimized first. It might sound repetitive, but your on-page is the basic framework of your SEO campaign. Without it, it’ll be pretty impossible to rank or make your site visible on online searches.