Search engine optimisation is critical to the success of websites and the business or organisation they represent. However, many site owners, particularly those who conduct all SEO campaigns on their own, commit mistakes that cost them a lot. And these errors don’t just affect their immediate bottom line – it also impacts their overall professionalism and credibility.
And as a dental health professional, the last thing you want to happen is to damage your reputation even before your prospective clients have a chance to meet with you. For this reason, you should consider investing in the services of a company specialising in SEO for dentists. Through their knowledge, skills, and experience, you can avoid these costly mistakes:
Copying an already-published copy
Just imagine how potential patients will feel when they discover your website features ripped-off content. You can expect them never to contact you since you already have a flawed reputation in their eyes.
Keep in mind that search engines are highly intelligent, and they can quickly detect plagiarised content – any piece of information taken from another site. Once they discover this anomaly on your site, they may not just penalise you and bring your site’s rank down; they may even remove it from their search engine results pages (SERPs).
Giving no assurance of content credibility
Today, more and more consumers have become cautious of the information they find online, especially those that don’t provide them with any reassurance. They want to make sure they will deal with a reliable and trustworthy service provider, especially when their needs involve their health.
While you may base your site’s content on everything you learned in dental school and your professional experience, you can’t just expect people to believe everything on your website. So give them something that will ease their worries. Make sure your content includes verifiable and working links to sites of utmost credibility and authority. These include citations from government entities, educational institutions, and other well-established agencies and organisations.
Because you can’t achieve complete success in your online marketing and advertising campaigns without correctly optimising your content, you’d be far better off investing in top quality SEO services than risk committing these mistakes through DIY means.